[alexeichemenda]

Debatable. If you go to the movie and the cashier says "it's $11 for the movie, or $12/mo for unlimited movies", i wouldn't be surprised if many people take that deal. That's how restaurants get you with menus & other bundles.

[kyshoc]

For the Americans: AFAIK, "menu" is what we call a combo.

[LeoPanthera]

This has just explained a line in "The Fifth Element" for me.

[repsilat]

> $11 for the movie, or $12/mo for unlimited movies

I can't decide whether this would be more or less likely to convert (and also, whether it would be more or less profitable) than "$11 for the movie, or $10/mo for unlimited movies."

Obviously you'd think "more likely to convert" because it's cheaper, but maybe actually less likely because the fact that it's cheaper than a movie would give you pause, and make you think "Oh, it's a subscription," and then realise it's $120/year -- probably more than you spend on going to the movies.

[scarface74]

It’s 21.95 a month. They also tempt you buy advertising that you can go to customer service after you leave the movie and apply your ticket price to the first month’s subscription price.

We only have to go to three regular movies a month to save money or one IMAX movie and one regular movie a month.

[rurp]

I've encountered the same thing at a theme park. It was something like $70 for a day pass and $75 for a year pass. It was such a tiny difference we sprung for the year pass, even though it was unlikely that we would go back any time soon.

[the_watcher]

The difference is that in this case it's $12 for a month subscription, not a year.