[repsilat]

> $11 for the movie, or $12/mo for unlimited movies

I can't decide whether this would be more or less likely to convert (and also, whether it would be more or less profitable) than "$11 for the movie, or $10/mo for unlimited movies."

Obviously you'd think "more likely to convert" because it's cheaper, but maybe actually less likely because the fact that it's cheaper than a movie would give you pause, and make you think "Oh, it's a subscription," and then realise it's $120/year -- probably more than you spend on going to the movies.

[scarface74]

It’s 21.95 a month. They also tempt you buy advertising that you can go to customer service after you leave the movie and apply your ticket price to the first month’s subscription price.

We only have to go to three regular movies a month to save money or one IMAX movie and one regular movie a month.