[sokoloff]

I think that almost immediately ends up in a morass of private information web sites, none of which are as trustworthy as current FDA-regulated labeling.

Do you prefer Instagram "influencers" to have more control over what drugs people take than the current regulated advertising? I don't.

[swsieber]

I don't think they would. Do they currently have instagram drug influencer in Europe, where direct-to-consumer drug advertising is illegal?

https://en.wikipedia.org/wiki/Direct-to-consumer_advertising

[sokoloff]

I would think that pharma companies currently instead just advertise in American media and trust that the word will get over to consumers in Europe...

[rasz]

No, they send doctors on symposiums to the Caribbean.

[markdown]

> where direct-to-consumer drug advertising is illegal?

The US and New Zealand are the only countries where direct-to-consumer advertising is legal.