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by swsieber 2520 days ago
I don't think they would. Do they currently have instagram drug influencer in Europe, where direct-to-consumer drug advertising is illegal?

https://en.wikipedia.org/wiki/Direct-to-consumer_advertising

3 comments

I would think that pharma companies currently instead just advertise in American media and trust that the word will get over to consumers in Europe...
No, they send doctors on symposiums to the Caribbean.
> where direct-to-consumer drug advertising is illegal?

The US and New Zealand are the only countries where direct-to-consumer advertising is legal.