[frereubu]

I hate infinite scroll with a passion. I've often been quite a way down someone's interesting Twitter feed and lost my place somehow, then just given up and gone somewhere else in frustration rather than trying to scroll down a few hundred tweets, waiting each however-many tweets for the next batch to load, just to get back to where I was.

[TeMPOraL]

Also the slowdown. Didn't matter whether I had 8, 12 or (currently) 32 GB of RAM; couple minutes scrolling down a Twitter or Facebook feed and the whole page slows down so noticeably that I simply give up.

Also: something breaks, you press F5, and now the feed is gone, or is in a completely different place than it was before refresh.

Infinite scroll should be labeled as dark pattern. Its only benefit is to the companies exploiting intermittent rewards; for users, it's just bad ergonomics and bad experience.

[AOsborn]

Funny. I agree with you that infinite scroll brings a bunch of UX issues.

But a dark pattern? Definitely not. I have had multiple projects this year where the feedback from UX workshops has overwhelmingly been to use infinite scroll. This is feedback from real users, customers, and clients.

We need to be careful to align the website UX to the correct target users. Are you building something for a very technical market or power users, such as software engineers? Sure, ensure you don't interfere with the experience.

However, if you're targetting business or social users, you need to base your decisions on their priorities. This means the optimal path for their primary use cases. This means optimizing for the 98% of the times the user just scrolls down the feed, not the 2% of the time they scroll a bit and refresh.