[AOsborn]

Funny. I agree with you that infinite scroll brings a bunch of UX issues.

But a dark pattern? Definitely not. I have had multiple projects this year where the feedback from UX workshops has overwhelmingly been to use infinite scroll. This is feedback from real users, customers, and clients.

We need to be careful to align the website UX to the correct target users. Are you building something for a very technical market or power users, such as software engineers? Sure, ensure you don't interfere with the experience.

However, if you're targetting business or social users, you need to base your decisions on their priorities. This means the optimal path for their primary use cases. This means optimizing for the 98% of the times the user just scrolls down the feed, not the 2% of the time they scroll a bit and refresh.