[donal]

I wouldn't use it just because the keyphrase is mutable. It is bad enough that TinyURL obscures the destination, but with the possibility for the destination changing without even the submitters knowledge makes the service completely untrustworthy.

Maybe I'm missing something...

[crystalarchives]

Yeah, the idea is for people who want an immutable keyphrase to contact me for some sort of contract where they ask for a specified amount of time for the keyphrase to stay constant for some reasonable sum of money.

[rksprst]

Well, if that's your business plan, it seems like its nothing more than an extension of domains... which provides no benefit to the customer. Why spend money on a "keyphrase" when you can spend money on the actual domain?

I don't see what possible reason a person would have to pay for a keyphrase? Most people use sites like tinyurl to send links to friends, why would I pay for a service like that? If I was a company, I would just buy a domain with that keyphrase (e.g. www.keyphrase.com) or do something like companyname.com/keyphrase

I think a better monetization plan would be to load the long url link in an iframe and put ads on the top of the page.

[crystalarchives]

I'm trying to capitalize on the trend of searching for a company slogan or phrase instead of going to the actual site. A lot of businesses are posting ads (non-internet) that say "Go to Yahoo.com and search for <company name>" instead of saying "Go to <company name>.com/<project name>".

This trend should increase with the proliferation of mobile web browsing; typing a domain name is a pain, and I hope to make browser plugins for each mobile browser that capitalizes on this new development.