[rksprst]

Well, if that's your business plan, it seems like its nothing more than an extension of domains... which provides no benefit to the customer. Why spend money on a "keyphrase" when you can spend money on the actual domain?

I don't see what possible reason a person would have to pay for a keyphrase? Most people use sites like tinyurl to send links to friends, why would I pay for a service like that? If I was a company, I would just buy a domain with that keyphrase (e.g. www.keyphrase.com) or do something like companyname.com/keyphrase

I think a better monetization plan would be to load the long url link in an iframe and put ads on the top of the page.

[crystalarchives]

I'm trying to capitalize on the trend of searching for a company slogan or phrase instead of going to the actual site. A lot of businesses are posting ads (non-internet) that say "Go to Yahoo.com and search for <company name>" instead of saying "Go to <company name>.com/<project name>".

This trend should increase with the proliferation of mobile web browsing; typing a domain name is a pain, and I hope to make browser plugins for each mobile browser that capitalizes on this new development.