[elad]

In my case I didn't work in the industry that I'm trying to serve now, but instead realized that a solution from an industry I did have experience in could be applied to another one.

The problem is that you're guaranteed to get it wrong at first, simply because you don't fully understand what people in that industry need or want.

What we did was build something, show it to some people, get feedback, improve, repeat the process. We're in our third iteration now, and I believe that we're closing in on a real solution. Of course, if it was a solution for the software industry, we could have been there much earlier...