[endorphone]

It's perfectly reasonable and wouldn't be noticed by the overwhelming majority of users. There is a point of diminishing returns for most uses, and this is far beyond it.

Further this sort of single-sample analysis of a vendor like Apple's products is always folly. Apply doesn't advertise specific SSD units, speeds, etc, and we know that they often vary them within a product, sometimes with multiple variants on the market at the same time with slightly varying performance.

[mkagenius]

> It's perfectly reasonable and wouldn't be noticed by the overwhelming majority of users.

Apple used to launch new phones/macs with these kinds of changes, and people used to buy them for these kinds of changes -- just a little bit thinner, just a little bit more battery. And suddenly people won't notice this. I am sure if it were the other way around, Apple would have claimed to have invented a new device and would have sold them as something new. And people would have gathered in queue to buy them.

And when you do the reverse, suddenly its okay.

[endorphone]

There are certain things that Apple holds dear in many products, but there are many that are great and are just transparent. The iphone has virtually always had flash that is much faster than competing phones, for instance, but nary a word is mentioned about it.

In this case, the internal store went from "extremely fast -- far above most competitors" to, at least in this sample, "slightly less extremely fast -- still far above most competitors".

It's a giant nothingburger topped with a clickbait condiment.