[endorphone]

There are certain things that Apple holds dear in many products, but there are many that are great and are just transparent. The iphone has virtually always had flash that is much faster than competing phones, for instance, but nary a word is mentioned about it.

In this case, the internal store went from "extremely fast -- far above most competitors" to, at least in this sample, "slightly less extremely fast -- still far above most competitors".

It's a giant nothingburger topped with a clickbait condiment.