[jremsikjr]

Brilliant. Similar to another comment when I first got my Prius I played with along with the metrics and still do occasionally. But, I felt like I unlocked all the rewards.

Separate player tags would be awesome and could be accomplished with fobs or sign-ins. Or perhaps you just register your high scores?

For more in-depth configuration you could include wifi access and a browser portal to set up drivers or post to your facebook wall. OK, ok it could go downhill quickly. :)

Imagine getting into your car and having it decked out as a fully operational 80's arcade console. Wood paneling, quarter slots and a big red 'Start' button.

[erreon]

I'd love to see Toyota embedding user accounts on the wireless key fobs and having the car customize itself to the user. Say if it's night time it should know I like the interior lights turned down to about half brightness. With the user accounts they can then track points that the user can then exchange for certain things. If I can take the Prius on a road trip and in the end cash in points I get for a discount at the hotel I stay at. That would be pretty awesome.

I wonder if this even has to be a car company. Why not a mobile app company that uses a Bluetooth module on the ODBII port to get info on the vehicle, MPG, and driving style. Then uses that data to reward points.