[erreon]

I'd love to see Toyota embedding user accounts on the wireless key fobs and having the car customize itself to the user. Say if it's night time it should know I like the interior lights turned down to about half brightness. With the user accounts they can then track points that the user can then exchange for certain things. If I can take the Prius on a road trip and in the end cash in points I get for a discount at the hotel I stay at. That would be pretty awesome.

I wonder if this even has to be a car company. Why not a mobile app company that uses a Bluetooth module on the ODBII port to get info on the vehicle, MPG, and driving style. Then uses that data to reward points.