[arjunvpaul]

Thanks for the comments.

> I think sharing a bit of the technical side would help attract the people you're looking for. For example, sharing your technology stack would attract the people familiar with that stack.

Mostly React and NodeJS.

- Web app is MySQL, React, Redux and NodeJS - Multiple micro services (REST) built on NodeJS and Spring Boot - Other tech: RabbitMQ, WebSockets

> Also, if you share a block diagram of your process, even without going too much into details in case you're worried to be copied at this stage or something. Something like a box receiving a message, and another box processing the message and sending it to a "partner", that gives an idea on how this machine works might help. Heck it can help people think more abstractly and propose ideas to generalize that solution to address a different vertical than the one you're addressing right now.

Not at all worried about getting copied (lesson learned from YC Videos). A video is show here - https://www.zoko.io/zoko-sales . Question is what's the right business strategy/tactic to get to $100K a month? Continue to sell the product shown in the video or make an API that will enable partners to make the product show in the video.

[Jugurtha]

I like the site's simplicity.

> Continue to sell the product shown in the video or make an API that will enable partners to make the product show in the video.

You already have and API. The site proposes two products: "Zoko Notify API" (with a Swagger UI) and "Zoko Chat Sales", in that order.

I can't see the pricing... Also, Zoko is not using Zoko. Contacting you requires sending a form, instead of being able to chat with you.

Why are you not using it?

Is putting the location, physical address, and marker on the map absolutely necessary on your contact page?

Also:

> Chatting with customers leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.

Where is that from? I found a Medium post with dubious "stats". Maybe include testimonials in text and video?

[arjunvpaul]

Thank you for the pointers. Good point about "Zoko not using Zoko" :-) Will change that before teh end of the month.

>Where is that from? I found a Medium post with dubious "stats". Maybe include testimonials in text and video?

The stat is from a widely quoted Forrester study.

Interestingly the website was built in a day using a free service called WIX. We dont have much difficulty convincing clients. Our paying clients may have actually seen our website in passing. Most of the selling is by getting clients via facebok and linkedin ads and demos scheduled via Skype/hangouts/anydesk/zoom etc.

Probably had 4 people reach out to us by the website in 4 months. its been kind of ignored till now.

[Jugurtha]

> The stat is from a widely quoted Forrester study.

Then I think properly quoting that with a reference link to the report. People might not read it, but they'd at least know they could. As much as I don't like the 50 billion IoT by 2020 figure, a link would help me.

> Probably had 4 people reach out to us by the website in 4 months. its been kind of ignored till now.

The site is ignored because it hasn't been converting or is it not converting because it has been ignored?

I'd like videos that explain different ways I could use the products. Say I'm a shop owner, what exactly can it do for me. What's the problem it solves and how? You can get such a video for a few hundred bucks.

Resources on how to set things up.

An example application for developers.

One of the things we insist on in our own product: a dev must be able to extend the application in less than 5 minutes, a user can go through an example in one minute. All the products we shipped where we ignored this sold because they solved but sucked. We're shooting for self discoverable functionality next. It's painful to see a user struggle to accomplish something. Have you shown the site to shop owners and devs and observed them?

EDIT:

How would you take me from now to paying customer? How do I give you money?

Also, a counter on your front page on the amount of sales that went through your products would speak volumes and give you a nice KPI to track. Total dollar value, number of customers served, number of clients, average per client, average purchase amount.

A nice dashboard that tells you things, and help you guide this turning knobs (optimize for number of customers or average purchase price?)

If you can add endpoints for such stats for clients to tap into, generate reports, use with other BI tools, to help them steer their business.

Something to help them get an idea on their Net Promoter Score and then the backend to run language processing on messages and display what customers liked and disliked in a tree map. I.e: 60 percent of your customers are detractors, 40 % of these disliked the interface, etc.

[arjunvpaul]

Thanks for the pointers on the shortcomings of the website. Have added them to my long list of to-do improvements to the website.

> How would you take me from now to paying customer? How do I give you money?

- Customers start an an incoming lead from linkedin ads or facebook ads. - Then a phone call letting them talk and me asking a lot of questions about the problems they face using WhatsApp for business today. - Then I show them a screen share demo and touch on their problems and how the product solves it. - Followed by a signing an order form (word file) - We then setup their accounts and send a precomposed email with links to the API, API key and access details to the web app. - Also start a whatsapp group so they can ask and get immideate help in integration. - Billing starts 7 days after API key receipt. All fees paid upfront and all usage through upfront purchase of credits. We have setup stripe in the billing section of the web app.

[Jugurtha]

Note also the two icons for Facebook and Twitter on your site point to WIX profiles (https://www.facebook.com/wix, https://www.facebook.com/wix).

Maybe you can flesh out that scenario on the website to explain the process to a prospect. Putting a video out there so you don't have to do the operation with each client (one video that shows how the product can solve the problem).

What's the need for signing the word file? Why do they need to sign it?

Can I as a prospect directly click on an icon on your website or scan a QR Code and start a WhatsApp/FB messenger with you?

[arjunvpaul]

Not sure where the icons are showing up. I had removed all such links. (forgot to mention its a 3 person team. me, cto and an entry level coder)

>Maybe you can flesh out that scenario on the website to explain the process to a prospect. Putting a video out there so you don't have to do the operation with each client (one video that shows how the product can solve the problem).

Maybe its an Indian thing but folks dont seem to read anything. They prefer to call me directly and then see a demo. I also like the call first, because I can quickly decide who will convert and who will not.

> What's the need for signing the word file? Why do they need to sign it? Thats the contract. If there's no ink on paper we dont setup dedicated accounts. Most of the work is manual for setting up accounts, linking numbers, setting up template messages etc. So unless its a customer who is ready to commit for a year, the coders dont even hear about them.

> Can I as a prospect directly click on an icon on your website or scan a QR Code and start a WhatsApp/FB messenger with you? Not self serve right now. Once you sign a contract, you get a demo account (still shared with other clients). you get an email with access information so that you can start playing with a shared demo account and also play with the API, while we setup the accounts.