[arjunvpaul]

Thanks for the pointers on the shortcomings of the website. Have added them to my long list of to-do improvements to the website.

> How would you take me from now to paying customer? How do I give you money?

- Customers start an an incoming lead from linkedin ads or facebook ads. - Then a phone call letting them talk and me asking a lot of questions about the problems they face using WhatsApp for business today. - Then I show them a screen share demo and touch on their problems and how the product solves it. - Followed by a signing an order form (word file) - We then setup their accounts and send a precomposed email with links to the API, API key and access details to the web app. - Also start a whatsapp group so they can ask and get immideate help in integration. - Billing starts 7 days after API key receipt. All fees paid upfront and all usage through upfront purchase of credits. We have setup stripe in the billing section of the web app.

[Jugurtha]

Note also the two icons for Facebook and Twitter on your site point to WIX profiles (https://www.facebook.com/wix, https://www.facebook.com/wix).

Maybe you can flesh out that scenario on the website to explain the process to a prospect. Putting a video out there so you don't have to do the operation with each client (one video that shows how the product can solve the problem).

What's the need for signing the word file? Why do they need to sign it?

Can I as a prospect directly click on an icon on your website or scan a QR Code and start a WhatsApp/FB messenger with you?

[arjunvpaul]

Not sure where the icons are showing up. I had removed all such links. (forgot to mention its a 3 person team. me, cto and an entry level coder)

>Maybe you can flesh out that scenario on the website to explain the process to a prospect. Putting a video out there so you don't have to do the operation with each client (one video that shows how the product can solve the problem).

Maybe its an Indian thing but folks dont seem to read anything. They prefer to call me directly and then see a demo. I also like the call first, because I can quickly decide who will convert and who will not.

> What's the need for signing the word file? Why do they need to sign it? Thats the contract. If there's no ink on paper we dont setup dedicated accounts. Most of the work is manual for setting up accounts, linking numbers, setting up template messages etc. So unless its a customer who is ready to commit for a year, the coders dont even hear about them.

> Can I as a prospect directly click on an icon on your website or scan a QR Code and start a WhatsApp/FB messenger with you? Not self serve right now. Once you sign a contract, you get a demo account (still shared with other clients). you get an email with access information so that you can start playing with a shared demo account and also play with the API, while we setup the accounts.

[Jugurtha]

>Not sure where the icons are showing up. I had removed all such links. (forgot to mention its a 3 person team. me, cto and an entry level coder)

They don't appear on mobile, only on desktop. Must be a media queries issue.

>Maybe its an Indian thing but folks dont seem to read anything. They prefer to call me directly and then see a demo. I also like the call first, because I can quickly decide who will convert and who will not.

A prospect who has to call you cannot buy when you sleep.

I'd treat prospects calls not as a preference, but as a symptom of the product's ambiguity. This is problematic.

I do not understand your product because there's no real clear, concise, complete, and correct description of your product. In that case, there's a choice to make between complete ambiguity on one hand, and calling you on the other. We shouldn't conclude that I'm calling you because I prefer to call. I'm calling you because the product's description is not doing the job it's supposed to do, you are doing its job.

Instead of having customers call you and conclude that they prefer calling you, can we ask ourselves about what their alternatives to calling you are? Reading? They don't. Why? "People don't read". Maybe, but do they not read because it's an intrinsic human behavior, or because the product's copy and description sucks? We don't know until we fix the copy.

In this case, you have become the bottleneck because there's only so many calls you can answer, and so many hours you can work and describe the product.

I'd say you have a hypothesis about people not reading. Can you test your hypothesis by fixing the links of the icons to point to your facebook and twitter pages, and add a product description.

Did you have users open your website and observe them and talked to them while they're trying to make sense of what you're selling. Did they understand what your product does from your website or did they look puzzled? What can be done to fix that and put a ton of lubricant to the pipeline.

>If there's no ink on paper we dont setup dedicated accounts.

Why not?

>Most of the work is manual for setting up accounts, linking numbers, setting up template messages etc.

Why is the work manual? Why do you have to set up template messages? Can the customers set up their own template messages? Can you propose the most common template messages and offer them so a customer can have their basic needs met by default? What exactly is the manual part of the work?

>So unless its a customer who is ready to commit for a year, the coders dont even hear about them.

Why are the "coders" involved when a new customer is signed? What are they doing when a customer is signed? What can be automated? How are you spinning up new accounts? What inefficiencies have made it like that?

Prospect lands on your website. Prospect reads your product's description, or watches a video. Prospect can click on the pricing page. Maybe you offer a free-tier or a trial period. Prospect signs up for a free-tier account with limited functionality and is now a user. User likes product and induced demand kicks in. User can click to upgrade their account in exchange for a monthly fee or per interaction simply by going to billing and pulling out a credit card or something. User can set recurrent billing.

Anytime you or the "coders" have to intervene, I'd see that as an inefficiency that has to be cleared.

That's the next level in my opinion.