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They replace other ad network ads with their own ~ads~ crypto currency. They monetize the content of others and don't tell them. If you have a youtube channel, they will swap out ads and collect the ad revenue without telling the channel that they're doing so. I'm not particularly impressed with their business. In fact I'm pretty disgusted with it. |
https://brave.com/brave-ads-launch/
Users can then choose to contribute some or all of those funds back to the publishers/creators they visit that have signed up to Brave's platform. They try to do this all in as privacy-preserving a manner as possible.
https://brave.com/creators/