[mintplant]

This is untrue, as far as I'm aware. Brave blocks ads and trackers by default, and you can opt into a separate "Brave Rewards" program which pays you in crypto-currency tokens in exchange for receiving ads via push notifications and the New Tab page (not inline with web content).

https://brave.com/brave-ads-launch/

Users can then choose to contribute some or all of those funds back to the publishers/creators they visit that have signed up to Brave's platform. They try to do this all in as privacy-preserving a manner as possible.

https://brave.com/creators/

[reilly3000]

I’ve been around the ad ecosystem for a decade, and for the better part of it I’ve been convinced that the audience needs a full seat at the table and a piece of the ad transaction if advertising is going to have a future at all on the web.

Brave and BAT is the most credible solution to this problem I’ve ever seen.

[dymk]

No, the Brave browser does not try to verify that the page that it's replacing ads on has opted into Brave's "rewards" thing. They'll s/page_ads/brave_ads/ and collect a check regardless of if that revenue is going to the page owner or not.

https://news.ycombinator.com/item?id=18734999

[mintplant]

> replacing ads

> They'll s/page_ads/brave_ads/

My point was that this literally does not happen. Brave does not insert ads into pages, ever, it only removes them. I'll admit I'm skeptical of the whole cryto-currency model, too, but I try to keep my points factually accurate.

[sp332]

They got a ton of attention when they first launched for their idea of replacing ads. See point two on this archive from early 2017: https://web.archive.org/web/20170129165028/https://www.brave... Now they have a disclaimer at the top https://www.brave.com/about_ad_replacement.html but honestly, until today I thought they were still doing it.

[__MatrixMan__]

They aren't. The brave ads appear as a system notification at fixed intervals whether or not you're browsing. They're as disconnected from your browsing activity as they could possibly be.

The only connection is that your browsing activity determines how much each content provider is owed.

[prophesi]

Could you please stop spreading misinformation? As the surrounding commentors have mentioned, Brave Rewards is completely opt-in for users _and_ they do verify whether the page is a part of the program _and_ they don't replace ads with their own.

[muckrakerz]

Why would they have to? The user has opted in. From your link: "Starting today, users of Brave’s latest release of the desktop browser for macOS, Windows, and Linux can choose to view privacy-preserving Brave Ads by opting into Brave Rewards" [emphasis mine]

Stop spreading FUD.

[briandear]

Does the content creator get a cut from Brave?

[rjf72]

Like everything on Brave it's all up to the user. First the user has to opt-in to this ad program. By default Brave simply blocks everything. If they opt-in then they will be able to see a number of ads per hour that they specify. Of these ads, 70% of the revenue will go straight to the user and 30% will go to brave. The user then decides how their coins will be spent. There are straight forward ways for users to support their favorite sites or content creators. So imagine you want to support site.com, you could choose to automatically donate some chunk of your tokens to it per month. From then on everything would be automatic, the user would just browse as normal, accumulate tokens, and the site would be compensated.

In my opinion this is also the ideal system since it removes the fundamental problem of advertising. And that is that when a company relies on advertising, their customer is no longer the people visiting their site - but the advertisers they make money from. This can lead to advertiser influence slowly creeping into every aspect of the site, including the content that is created. By directing the ad revenue to the user who then directs it to sites (at their discretion) it keeps the benefits of "free" sites, while removing all the nastiness that generally comes with ad-based revenue systems by untangling the relationship between advertiser and content creator.

[user17843]

That has long been resolved, and you probably know that. Your own link contains evidence that it has been resolved, so this is kind of absurd.