[fauigerzigerk]

AMP is not needed to promote less bloated websites in search results. Google could easily boost the ranking of lightweight websites without AMP.

AMP is an obvious abuse of a dominant market position and Google will come to regret it.

[tracker1]

I wish they would... boost websites with < 1mb of html+css+js payload (exclude images). Extra points for optimized images for mobile by default, with upsizing for high density or larger displays.

Google could very well have given huge boosts to small/fast websites, and then the sites would have had to figure it out wrt advertising and bloat. It would have been a much better result.

[dcbadacd]

They could, but then we'd see a lot of cheaters even there, AMP is very locked down. I don't like the market position abuse either, but the other parties are far from guilt free.

[fauigerzigerk]

Of course SEO will never end. But if the question is how to improve the open web, then turning the open web into a Google property is not an answer.

[dcbadacd]

Signed exchanges are a thing, I don't see how Google intervenes there more than just providing the AMP standard.