[gnicholas]

Former attorney here. I'd guess it would be a claim like defamation or false light. These laws aren't typically used in this way, but I could see them being applied here.

For defamation, for example, the claim would be that by including someone's face in an advertisement about home security videos, Amazon is implying that the person pictured is someone whom you would not want snooping around your house because he's a criminal. This would tend to hurt that person's reputation, which is the legal test for defamation.

[balls187]

That person is on camera attempting to open a car that is (presumably) not theirs, on (presumably) private property. Unless the recording was edited or taken out of context, proving that statement is false is going to be difficult.

There is an additional nuance as to whether a sponsored post is an ad or not. They are paid for posts to reach a larger audience, but not necessarily to advertise a product. In this case, the police are asking for more information about this person, and Ring has paid Facebook to reach a larger audience.

[gnicholas]

I agree that in this instance a lawsuit would likely be unsuccessful. I was just putting out a couple legal theories that could be applied to this general fact pattern (Amazon putting a Ring video of you in a security-minded advertisement).

[throwawayatty]

If others similarly situated could prevail on similar theories, TV shows like "COPS" and the like wouldn't be possible. The fact that they've been successfully running for over 20 years suggests that this is not the case.

Second, there's no "false light" if the recording shows the plaintiff plainly performing a criminal act.

Finally, a disclaimer of innocence until proven guilty would likely tend to negate such a defamation claim.

[jjulius]

>If others similarly situated could prevail on similar theories, TV shows like "COPS" and the like wouldn't be possible. The fact that they've been successfully running for over 20 years suggests that this is not the case.

I haven't seen an episode of COPS in almost two decades, when I was a kid, but if I recall correctly, a lot of suspects faces on the show were blurred out so that they wouldn't be identified. I don't know if that is because they didn't sign a consent form from the show (or if the show even needed that), or what, but a lot of faces we're definitely censored.

[dsfyu404ed]

>I haven't seen an episode of COPS in almost two decades, when I was a kid, but if I recall correctly, a lot of suspects faces on the show were blurred out so that they wouldn't be identified

Yup. Faces of suspects were often blurred. Victim/witnesses would also have their faces blurred sometimes, I assume they were offered some compensation in exchange for showing their face.

[throwawayatty]

This is out of an abundance of caution, not necessarily because the law requires it. This explains it: https://www.quora.com/Does-the-Cops-TV-show-need-to-get-sign...

I'm sure the attorneys at Ring have already been through this discussion to decide whether similar actions were warranted, and concluded otherwise.

Also, a big difference between COPS and the instant case is that in the TV shows, law enforcement have already identified the suspect, while here, the suspect is at large. I think it would be difficult to convince a court that you were the intentional target of defamation when the defendant hasn't identified you yet.

[mrkstu]

I think you'd have to hit an edge case like a repo-man who the ring owner has falsely identified as someone trying to steal their car.

[pwinnski]

Every person whose face appears on COPS has signed a release allowing this.

[kelnos]

> Second, there's no "false light" if the recording shows the plaintiff plainly performing a criminal act.

While pulling on the handle of a locked car door and then moving on is certainly shady, I expect it's not a criminal act, right?

[throwawayatty]

Attempted burglary is a criminal act.

[mbrumlow]

Then what is the problem showing a person doing nothing wrong then?