[balls187]

That person is on camera attempting to open a car that is (presumably) not theirs, on (presumably) private property. Unless the recording was edited or taken out of context, proving that statement is false is going to be difficult.

There is an additional nuance as to whether a sponsored post is an ad or not. They are paid for posts to reach a larger audience, but not necessarily to advertise a product. In this case, the police are asking for more information about this person, and Ring has paid Facebook to reach a larger audience.

[gnicholas]

I agree that in this instance a lawsuit would likely be unsuccessful. I was just putting out a couple legal theories that could be applied to this general fact pattern (Amazon putting a Ring video of you in a security-minded advertisement).