Not parent commenter but they may mean this: Bula (Fijian greeting) [1]
The same article also mentions Aloha being trademarked followed by cease and desists being sent restaurants in Hawaii using the word.
> The trademark does not mean that the company owns the phrase, or that it can ban anyone from using it. Disney filed the trademark upon the release of the original movie for clothing or footwear it sells in the United States, as a way to protect itself against other companies that might try to exploit the Disney brand.
These "trademark experts" have contradicted themselves there. The trademark prevents an African man from the race and culture that created the phrase, from selling clothing and footwear bearing that phrase. And I SMH at the claim that Hakuna Matata is a "Disney brand".
[1] https://www.rnz.co.nz/international/pacific-news/366621/bula...