[brandonjm]

Not parent commenter but they may mean this: Bula (Fijian greeting) [1] The same article also mentions Aloha being trademarked followed by cease and desists being sent restaurants in Hawaii using the word.

[1] https://www.rnz.co.nz/international/pacific-news/366621/bula...

[markdown]

That's a bingo!

https://www.rnz.co.nz/international/pacific-news/367452/fiji...