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This is a very hard problem that YouTube and Facebook made for themselves by becoming the world’s largest advertising platforms. They depend on engagement for ad revenue, they designed world-class algorithms to promote this engagement, and it turned out that extremist content happens to be very engaging. And so the problem is, building an algorithm that blindly promotes whatever keeps users on the site, for all its complexity, is a far more tractable problem compared to building a system that can avoid promoting content that promotes violence. In the meantime, they throw armies of people at the problem, to moderate content and respond to user reports, but it’s a losing battle. They had the technology to create a monster, but don’t have the technology to stop it. |