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Suppose you have two video-sharing platforms which use basically the same recommendation algorithms (etc.) to keep people engaged and clicking on videos, and they're equally effective — except that one of them censors recommendations based on some political criteria, for example, being "extremist", such as whoever the modern equivalent of Martin Luther King is. Let's call the censored platform "JedgarTube" and the other one "MLKTube", for lack of better terms. There are a couple of possibilities: 1. Those recommendations were actually less effective at keeping people engaged than whatever recommendations replace them on JedgarTube. In that case, MLKTube needs to copy the decision in order not to lose users gradually to JedgarTube. In fact, whichever platform blocks those recommendations first will experience improved user growth and engagement. Essentially the recommendations were just a bug of a primitive recommendation algorithm. 2. Those recommendations were actually more effective at keeping people engaged than whatever recommendations replace them on JedgarTube. In that case, JedgarTube will gradually lose users to MLKTube, again, assuming the platforms are otherwise equal. Of course, the truth is that any particular censorship decision could fall into either #1 or #2. The #1 censorship decisions will be copied by MLKTube, if they aren't too incompetent or principled, while the #2 decisions will gradually accumulate into a competitive disadvantage for eyeballs at JedgarTube. That's why the media platforms and government censors are trying to set up a global censorship system — whichever platform steps up first to be JedgarTube will lose viewers to whoever's censorship implementation is a step or two behind. Note that none of this logic depends on normative judgments such as "extremist content is bad", "extremist content is good", "people should have freedom of speech", "people shouldn't have freedom of speech", "platforms shouldn't manipulate people with algorithmic recommendations", "algorithmic recommendations are good for people", or anything like that. It's purely reasoning about objective causes and effects about people's behavior, although I've chosen my terms to weaken the evident bias against "extremism" in this discussion so readers can reason about these causes and effects instead of being thrown around by their emotional biases. |
The market isn't going to do what we want, so we're going to implement it using centralized power instead.
I didn't elect these big companies to censor the public discourse, and it's highly disturbing that they're working hand in hand with the government to do this.
Note that none of this logic depends on normative judgments
The "logic" depends on the normative judgement that what would result from a free market would be bad. There have been too few big players doing too much meddling and manipulation of the markets contained within their walled gardens to know whether that would be the case or not.