[colechristensen]

Google got where it was by being the best at finding what you wanted. I remember those days.

Google has a hard time getting me what I want these days, and sites I do find do things to get found that make me like content a lot less (that's you, inane story on top of every recipe required to get ranked)

[atomwaffel]

Oh, is that why every recipe on the internet these days is prefixed by five paragraphs of waffling and photos taken from slightly different angles? Thanks, that makes sense, but somehow it never occurred to me that it was SEO. (It’s also reminded me that I’ve been meaning to order some cookbooks.)

[bgrainger]

There's a Chrome extension to fix that: https://github.com/sean-public/RecipeFilter

> This Chrome browser extension helps cut through to the chase when browsing food blogs. It is born out of my frustration in having to scroll through a prolix life story before getting to the recipe card that I really want to check out.

[trobertson]

Firefox as well: https://addons.mozilla.org/en-US/firefox/addon/recipe-filter...

[tiew9Vii]

I find this. It has a bias towards large commercial news/ecommerce sites/daily fresh content. Great for the majority of browsers but for programming and other hobbies of mine the real content I want are in niche small blogs/forums that don’t get up ranked liked they used to so drop off the index.

[drivingmenuts]

Consider, though, that a lot of those big sites are there because of various tricks to push theselves up in ranking because they have money that the small, niche sites don’t.

The little guys don’t really have a chance, unless you have a search engine specifically biased toward them.

[mirimir]

See https://uk.pcmag.com/news-analysis/120580/how-a-vpn-review-s... for discussion of major trickage.

[mxd3]

The only “trick” here is that the author of the website has a fake name. Otherwise, having good content that people link to is not a trick.

[mirimir]

No, there was more to it than that. I spent some time, last year, looking into those pay-for-rating VPN "review" sites. And Google displayed some very odd behavior in searches involving TheBestVPN.com and VPN services that had paid it for top rankings.

I'm no SEO guru, but I suspect that some of those VPN services created numerous clones, which all linked to TheBestVPN.com, and so improved its ranking. For example, ExpressVPN had at least 128 clones. Such as expressvpn..., buy-express-vpn-..., get-xpress-vpn...., and xpress-vpn.... I used myip.ms to get hosting information, and they were linked. Also, I bought subscriptions from a few of them, and they all provided working ExpressVPN apps, with the right certificates. And I found no evidence of affiliate codes in the traffic.

[caprese]

Their A/B test told them to do it, without wondering if they should do it

Basically their engagement numbers were better for a larger amount of people by making search engines counterintuitive for early adopters.

We personally need a good robotic search engine that indexes like a robot. Everyone else needs a semi-sentient thing that makes many assumptions about what they want to see.

[luckylion]

> Basically their engagement numbers were better for a larger amount of people by making search engines counterintuitive for early adopters.

Which also makes sense ... if you present the "right" result immediately, the user visits one site and has completed whatever he sought to do. if you make him click through 10 pages, he has way more chances to see an interesting ad.

[caprese]

Good points although in Google’s case the first several results are ads and their main users cant differentiate and dont care even if they could, followed by amp pages by the most engaged webmasters optimizing for relevancy

That user wants fingerprint based ads and recent articles

Google is optimized for that

We are the only ones that want a “search engine”, a service distinctly good at indexing the known universe, instead of merely presenting the paid and compliant universe

[mirimir]

It seems like DDG is getting lots better :)

[reitanqild]

Lately DDG has started to ignore parts of my query just like Google do, or even worse.

I still use DDG as I find it generally less annoying but I really don't get why they too had to start behaving like the pre-Google search engines.

[redwall_hp]

I've been dabbling with DuckDuckGo lately for this reason, whenever Google fails to find what I'm looking for. It found some C++ advise that Google failed miserably with. (Failing miserably on non-trendy programming topics is becoming an increasing issue.) Also, news overrides history all the time with Google. I hope you don't want to read up on Victor Hugo and his motivations for writing a certain book...because all you'll get it recent articles about Notre Dame burning.

[rawoke083600]

i f hate that about top ranking recipe pages... i dont need the story or history.... i need oven temp and time and most of the ingredients.. Thats bloody it !!

[paulcole]

Who’s passed Google in your opinion? As far as my experience is concerned, Google is still the best at finding what I want. If they’re still #1 they’re still holding up their end of the bargain.

[colechristensen]

No one.

Nobody has gotten better than Google, but Google has gotten much worse (and shaped the Internet for the worse with it).

It is a de facto search monopoly and without competition it rots. (or degrades to a symbiotic money harvesting machine between searcher and searched)