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by caprese
2612 days ago
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Their A/B test told them to do it, without wondering if they should do it Basically their engagement numbers were better for a larger amount of people by making search engines counterintuitive for early adopters. We personally need a good robotic search engine that indexes like a robot. Everyone else needs a semi-sentient thing that makes many assumptions about what they want to see. |
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Which also makes sense ... if you present the "right" result immediately, the user visits one site and has completed whatever he sought to do. if you make him click through 10 pages, he has way more chances to see an interesting ad.