[phillipmstewart]

The significant difference seems to be that Groupon takes a 24 hour "risk" and pushes content to its users via email. If a platform like AdWords offered free advertising that delivered only the most relevant advertising to users, the list of companies hoping to have their ad seen would be enormous.

It is interesting to consider whether expertly targeted ads would see as many click throughs as the ads companies pay to have us see now.

[entrepreneurial]

Right, but the categorized list of businesses ads are enormous already.

I'm not saying replace the models they have in place, but just offering up something different from a social perspective which google doesn't seem to have a lot of luck with. It will really even the playing field for non-big dollar advertisers.

[phillipmstewart]

Are you suggested gathering information about users and providing ads based upon it?

[entrepreneurial]

Yes. This will rank the best deals as they will emerge via the high amount of clicks via the social aspect and sharing.