[entrepreneurial]

Right, but the categorized list of businesses ads are enormous already.

I'm not saying replace the models they have in place, but just offering up something different from a social perspective which google doesn't seem to have a lot of luck with. It will really even the playing field for non-big dollar advertisers.

[phillipmstewart]

Are you suggested gathering information about users and providing ads based upon it?

[entrepreneurial]

Yes. This will rank the best deals as they will emerge via the high amount of clicks via the social aspect and sharing.