Congratulations. Impressive boost. You mentioned SEO tactics for broadening the reach of your content marketing. Would you mind sharing any details on how you did this for your content?
Well, it's a broad topic. However, it comes back to several main things:
1. Select a target keyword.
You select some and only keyword you'd like to rank a post for.
2. Mind the competition
Check on the competition for that keyword. Don't chase for the ones where you can't outrank competitors. I.e. we can't outrank Atlassian for agile project management, but we can go for less competitive keywords.
3. Compose a great piece of content about that keyword.
Then you write a great piece of content about it (See 10x content by Rand Fishkin). Put it in the title, URL and within the content.
1. Select a target keyword. You select some and only keyword you'd like to rank a post for.
2. Mind the competition Check on the competition for that keyword. Don't chase for the ones where you can't outrank competitors. I.e. we can't outrank Atlassian for agile project management, but we can go for less competitive keywords.
3. Compose a great piece of content about that keyword. Then you write a great piece of content about it (See 10x content by Rand Fishkin). Put it in the title, URL and within the content.