[alexxtomsk]

Well, it's a broad topic. However, it comes back to several main things:

1. Select a target keyword. You select some and only keyword you'd like to rank a post for.

2. Mind the competition Check on the competition for that keyword. Don't chase for the ones where you can't outrank competitors. I.e. we can't outrank Atlassian for agile project management, but we can go for less competitive keywords.

3. Compose a great piece of content about that keyword. Then you write a great piece of content about it (See 10x content by Rand Fishkin). Put it in the title, URL and within the content.