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by infogulch
2634 days ago
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You don't need any special rights to rent out physical copies of movies. Video stores, Netflix, Redbox all could just buy disks and tapes from the local market and rent them out directly. Sure, they can make a business deal to get better pricing and cut out the middleman, but this effectively puts a cap on that negotiation because the local market is always a fallback. When streaming deals fail there is no fallback, see Netflix's depleting catalog. The problem is that the experience of watching a movie at home only shifted a little bit during the transition from physical to streaming, while the legal and licensing framework between the two are so different they are hardly comparable. Copyright holders took great advantage of the change to a new format allowing them to redefine the meaning of licensing so that they have more control and can extract more value. |
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https://www.businessinsider.com/redbox-employee-buys-100-dvd...