[opo]

>...That is true, and established now, but in the early days of VHS rental, it wasn't so clearly established, and the movie studios did issue high-cost tapes that came with public performance rights.

I don't think that is right. The first sale right is a limitation of the copyright holder's distribution right. This right was first recognized by the Supreme Court in 1908 and was clearly established by the time of video rentals. Video tapes were initially priced very high as the studios were selling to the rental stores, but eventually the studios simply found they could make more money selling copies to individuals and the prices came down.