[BA4gDY-cqjsEPWn]

I would skip on investing in ads in the beginning. Focus on gathering feedback from face to face conversations or at least some other way where you know there's a human on the other end and what they are saying is (mostly) genuine.

[DamnYuppie]

This x100

Ads won’t tell you pain, they won’t clue you on the market size and segment.

[verdverm]

Agree, I just talked to as many people as possible. Started figuring out what problems I could solve, the personas / niches that are relevant, possible paths across the chasm.

Now, 6 months later, we've started a beta program and are exploring more rigorous methods for understanding customers, pain/value props, and adoption / retention