[Spooky23]

Neighborhood definitions that don't represent formal political subdivisions are an obscure corner of the universe that a few people embed themselves in and exert control over. It sounds like this case was more about the city 'rebranding' than bad data.

In my small city, there's a few designated "neighborhood names". A couple are names reflective of the "official" neighborhood associations that exist and are part of an association of neighborhood associations in the city. Others are related to old subdivison names from the 1920/30s that are out of common use.

[mc32]

Often times the rebranding is mostly by realtors who want to associate with a neighborhood with more cachet or conversely to disassociate from a neighborhood with bad cachet.

No, no, it’s not the tenderloin, it’s lower nob hill (just making that up). But that’s how it goes.

[zwkrt]

It isn't truly a real estate rebrand unless there is some stomach churning cutesy name, like "LoNo"!

[jonlucc]

In case you are as yet unaware, there is a specific 99 Percent Invisible episode about this very thing.

https://99percentinvisible.org/episode/the-soho-effect/

[mc32]

I love it, Acrohoods!