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by zwkrt 2656 days ago
It isn't truly a real estate rebrand unless there is some stomach churning cutesy name, like "LoNo"!
1 comments
jonlucc 2656 days ago
In case you are as yet unaware, there is a specific 99 Percent Invisible episode about this very thing.

https://99percentinvisible.org/episode/the-soho-effect/

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mc32 2656 days ago
I love it, Acrohoods!
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