[no_one_ever]

DuckDuckGo was roasted when it was initially introduced to HN (mainly for the thought-to-be silly name IIRC).

[http-teapot]

I love DDG but I think it's a bad name for a brand.

Saying "DuckDuckGo" in a conversation takes time and using the acronym "DDG" makes it sound like some kind of arcane product that only tech-savvy people uses. It's a bigger problem with internationalization.

I wonder why they haven't rebranded to "duck" since they purchased "duck.com".

[avinium]

It might feel weird to say out loud, but it’s definitely memorable.

Everyone I’ve referred to DDG could recall the name instantly a few days later.

That kind of recognition is important.

[dctoedt]

> DuckDuckGo was roasted

No pun intended, right?