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by http-teapot
2664 days ago
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I love DDG but I think it's a bad name for a brand. Saying "DuckDuckGo" in a conversation takes time and using the acronym "DDG" makes it sound like some kind of arcane product that only tech-savvy people uses. It's a bigger problem with internationalization. I wonder why they haven't rebranded to "duck" since they purchased "duck.com". |
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Everyone I’ve referred to DDG could recall the name instantly a few days later.
That kind of recognition is important.