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by East-Link 2679 days ago
>Cambridge Analytica is not defunct, but rather changed its name to Emerdata. It's too bad Reuters didn't get that part correct.

That's not true, I used to work there. Everyone was laid off in July or so.

I haven't heard of anyone joining Emerdata, and I do see those guys now and again. I know where all the technical people work. Emerdata was created before the media shitstorm to absorb all the pointless corporate entities that had been created within the SCL group over the years and were now mostly idle.

A few of the people from Cambridge Analytica (or rather SCL elections) started a new political consultancy under the name Auspex International. So focus your conspiracies there if you must, noting:

- They're pretty open about it being an operating business and having employees from CA

- Very few of the higher-ups from SCL are involved, just one guy from the board I think. (He's a 20-something guy and wasn't even on the board til 2018. Bad timing!)

- They haven't taken on any technical staff from CA; although they did try to early on, no one had any trouble finding a job that would be less of a headache.

Please notice that you have engaged in lazy misinformation-spreading and you're participating a conspiracy theory. It's attractive to think that you're hot on the tail of a shadowy illuminati-esque group, but that's not the case. It was just an ad tech company with a few political clients and some snake oil regarding psychographics.

3 comments

> Please notice that you have engaged in lazy misinformation-spreading and you're participating a conspiracy theory. It's attractive to think that you're hot on the tail of a shadowy illuminati-esque group, but that's not the case. It was just an ad tech company with a few political clients and some snake oil regarding psychographics.

To attack me as you have is both completely unnecessary and undermines your position. Indeed, it might even deepen folks' convictions that it is in the public's best interest that CA is well and truly shut down, and its employees closely scrutinized.

However, as someone who felt the need to create an account specifically to make this statement, I suppose that you either don't understand HN norms of respectful conduct or don't particularly care.

Yes, a basic search on "Cambridge Analytica Emerdata" yields reports that paint a conflicting story of whether the operation is indeed dead. Given their deeds and your statements, good riddance.

thanks for this perspective.
It was just an ad tech company with a few political clients and some snake oil regarding psychographics.

Your snake oil evidently outperformed the best modern medicine. So, congratulations for that, I guess.

Our psychographics were

- ineffective (no change in effectiveness if you randomise which "personality" sees which ad)

- never based on Facebook data during my time of employment there -- early 2016 onwards

- not used in the USA presidential election of 2016