[CamperBob2]

It was just an ad tech company with a few political clients and some snake oil regarding psychographics.

Your snake oil evidently outperformed the best modern medicine. So, congratulations for that, I guess.

[East-Link]

Our psychographics were

- ineffective (no change in effectiveness if you randomise which "personality" sees which ad)

- never based on Facebook data during my time of employment there -- early 2016 onwards

- not used in the USA presidential election of 2016