Hacker News new | ask | show | jobs
by buremba 2674 days ago
Segment is great for early-stage startups as it takes care of data pipeline for you so that you don't need to hire data engineers or waste time downloading reports from marketing tools and analyzing data offline using a BI solution or Excel.

Since it doesn't provide any user interface that allows you to get insights from Segment data, you need to use a BI tool in order to be able to make use of this data which also requires you to dedicate resource and spend some time on it.

Early stage startups usually don't have enough time and resource so we have been working on a tool that allows you to integrate Segment data-warehouse and run segmentation, funnel and retention queries. You can think of it as Mixpanel UI for your Segment data. Here is the details: https://rakam.io/integration/segment/
1 comments
thekhatribharat 2674 days ago
> Since it doesn't provide any user interface that allows you to get insights from Segment data, you need to use a BI tool in order to be able to make use of this data which also requires you to dedicate resource and spend some time on it.

The reason Segment doesn't have a user interface for insights is because it has destinations. There's a slew of BI tools you can choose from the catalog as destinations, including Mixpanel.

link
buremba 2673 days ago
If you're using Segment for Mixpanel or other end-to-end analytics providers, that's OK but IMO the real benefit of using Segment is being able to collect all your company data including customer event data, marketing, and CRM into your data-warehouse so that you have the big picture of all your company data.

Our solution basically provides Mixpanel-like interface for your Segment Warehouse Data (See https://segment.com/product/warehouses/) and you have the ability to see all your company data, unlike Mixpanel.

You can always use generic BI solutions to analyze the data collected by Segment but the product data has different semantics and Mixpanel-like solutions help the product teams to be able to ask more ad-hoc questions without any need of help from the data team.

link