[buremba]

If you're using Segment for Mixpanel or other end-to-end analytics providers, that's OK but IMO the real benefit of using Segment is being able to collect all your company data including customer event data, marketing, and CRM into your data-warehouse so that you have the big picture of all your company data.

Our solution basically provides Mixpanel-like interface for your Segment Warehouse Data (See https://segment.com/product/warehouses/) and you have the ability to see all your company data, unlike Mixpanel.

You can always use generic BI solutions to analyze the data collected by Segment but the product data has different semantics and Mixpanel-like solutions help the product teams to be able to ask more ad-hoc questions without any need of help from the data team.