[abb1234etric]

Does anyone understand what goes into Ubers sales and marketing expense? It appears they are spending roughly 500mm a quarter on this line item which is enough to eat up most of their entire gross profit. Are their high Sales and marketing costs a function of their high driver churn?

[joecool1029]

> Does anyone understand what goes into Ubers sales and marketing expense?

I would guess free rides for new rider signups, promotions to get regular users (gotta boost dem revenue figures, drivership, and rideership numbers for the IPO) and driver cash incentives to sign-up and later drive during specific periods of time.

[abb1234etric]

Yeah if that is true then the business is inherently unprofitable and they are just playing accounting gimmicks to obscure this simple fact.

[yesenadam]

The article talks in some detail about that.

(To get more info I clicked "GET THE ENTIRE 57-PAGE REPORT" which however led to a page thanking me for signing up, apparently for a free trial etc. Uh..No thanks.)

[throway_rit4e]

https://www.cbinsights.com/reports/CB-Insights_How-Uber-Make...

[yesenadam]

Thanks. ..But it seems identical to the web page!

[yesenadam]

So.. that seems very dodgy - you want to read more info, so get roped into signing up for a free trial, and what you get is exactly what you've just read. That seems somewhere between totally misleading and blatant lying.