[joecool1029]

> Does anyone understand what goes into Ubers sales and marketing expense?

I would guess free rides for new rider signups, promotions to get regular users (gotta boost dem revenue figures, drivership, and rideership numbers for the IPO) and driver cash incentives to sign-up and later drive during specific periods of time.

[abb1234etric]

Yeah if that is true then the business is inherently unprofitable and they are just playing accounting gimmicks to obscure this simple fact.