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by CharlesW
2688 days ago
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Correct, Spotify apps can't play podcasts (meaning they don't support podcast standards like RSS, etc.). Instead, their backend ingests open web media and converts it for their proprietary platform. This allows them to "own" the listener/creator relationship, control what data the creators see, and modify the content to include additional advertising should they decide that's interesting. |
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Spotify, for what it's worth, provides better analytics than most podcast hosts can provide because they also own the client. So by controlling the data that the producer sees, they're actually doing far better than the norm. They don't "own" any relationship any more than Apple Podcasts or Google Play (or any other pre-installed app) does.