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by bastawhiz 2686 days ago
Spotify does not monetize podcast content and likely will not in the future. My understanding is that they transcode audio to support all devices that the Spotify clients support, while being able to stream audio at a user-defined bitrate.

Spotify, for what it's worth, provides better analytics than most podcast hosts can provide because they also own the client. So by controlling the data that the producer sees, they're actually doing far better than the norm. They don't "own" any relationship any more than Apple Podcasts or Google Play (or any other pre-installed app) does.

1 comments

Once you subscribe to a podcast in the Apple player, Apple’s servers are no longer involved. The app polls the RSS feed directly from the host’s RSS feed and gets the audio/video directly from the hosts server.

Every podcast out there is either in AAC or MP3. Every device that Spotify has an an app for supports both formats natively.

Apple also provides better aggregate analytics as of about a year ago.