[kingofhdds]

Protection of a generic word within particular context may be absolutely fair. Say, you made an OS, and called it "Pretzel". You can't go, and prohibit anyone to call their pretzels pretzels, but if some big corpo Shmoogle will create their own product called Pretzel OS, I'm pretty sure you'll be not ok with it. "Mc" is no different, if applied narrowly to burgers there's no reason why it can't be copyrighted, because within the context it's not in fact a generic term. Crazy behavior of copyright lawyers is a problem for sure, but a separate one.

[Lio]

In the case of the gym manufacturer they've taken a word from the sport of road cycling, peloton from the French for platoon, and are now harassing anyone using that word to describe cycling related software.

What's particularly annoying is that their product is a spinning "bike" which has nothing to do with road cycling apart from pedalling. Specifically the Digital Peloton Vlog, which reviews cycling simulators and software.