[Lio]

In the case of the gym manufacturer they've taken a word from the sport of road cycling, peloton from the French for platoon, and are now harassing anyone using that word to describe cycling related software.

What's particularly annoying is that their product is a spinning "bike" which has nothing to do with road cycling apart from pedalling. Specifically the Digital Peloton Vlog, which reviews cycling simulators and software.