[oavdeev]

That set of people is not that small; it is basically what people in business analyst roles do all day. They know Excel very well and maybe even a bit of python/js, have a good understanding of the business problem at hand, but not technical enough to do full on custom reports from scratch.

Data Studio fits squarely in this market of tools for them, and that space is growing and pretty crowded. There a multiple big businesses built on producing tools just like that, for example Tableau (public company valued at ~10B as of today).

Granted, Data Studio is more basic but it is free and nicely integrates with the rest of Google data product suite (Analytics, Sheets, BigQuery). I don't think it will go away, and I think it is actually the strongest part of google cloud offering (and the biggest gap in AWS cloud product lineup).

[soared]

Thats a good point. My use is purely in the contest of advertising agencies where that role is very small. Most people are very good at analysing their specific channel, but can't do it in general.

[cosmie]

> and the biggest gap in AWS cloud product lineup

AWS has a similar product, QuickSight[1]. It's not my favorite to use, but integrates with the AWS ecosystem as easily as Data Studio integrates with the Google ecosystem.

[1] https://aws.amazon.com/quicksight/

[oavdeev]

Yeah QuickSight is their shot at that market. But (anecdotally) I don't think it getting much traction. The fact that they didn't have any flashy announcements about it at re:Invent this year somewhat corroborates that. There is something in Amazon DNA that prevents them from building great UX-centric products.

Besides, without something like Google Sheets or Excel it is not that useful, inevitably you have a ton of small data across the org that is stored in spreadsheets.

One obvious play for Amazon is to just pay a ton of cash and acquire something like Airtable, but they don't seem to be for sale.