[oavdeev]

Yeah QuickSight is their shot at that market. But (anecdotally) I don't think it getting much traction. The fact that they didn't have any flashy announcements about it at re:Invent this year somewhat corroborates that. There is something in Amazon DNA that prevents them from building great UX-centric products.

Besides, without something like Google Sheets or Excel it is not that useful, inevitably you have a ton of small data across the org that is stored in spreadsheets.

One obvious play for Amazon is to just pay a ton of cash and acquire something like Airtable, but they don't seem to be for sale.