[dbonneville]

Good question. I look at fonts and see overall personalities first and tints and shapes later. The tints and shapes are incidentals in the overall personality, and carry little weight when isolated from one another.

In the same way, when looking at someones face, you are struck with an overall impression first. Then you single out features. I have never met anyone who said, at first glance, so and so has wonderful eyebrows.

[prawn]

I actually meant seeing personalities for colours and shapes, independently of fonts.

I'm just wondering if there are some people who don't see personalities in these things (e.g., a font being "fun" or "stern") and whether they should, where budget permits, leave design to those who do?

Then again, I don't bat an eyelid at wine descriptors like "barn", "forest floor", "skinsy", etc while some people really dislike it.